Jimmy Iovine recognized this and Kiersenbaum began doing A&R work for Interscope while managing his international publicist responsibilities. “His advice and mentoring come from being a musician and not purely from a business standpoint” ( LATimes, Melinda Newman). At this level he was able to work with artists like Eminem, Vanessa Carlton, and the Black Eyed Peas. Kierszenbaum was kept on as Head of International under Jimmy Iovine. In 1998 A&M was bought out my Universal Music Group and Interscope-Geffen-A&M was born. He eventually moved to A&M Records where he was a publicist that work with Sting, Sheryl Crow, and Bryan Adams. At Warner Brothers Records he worked with artists like Madonna, Jane’s Addiction, Devo, B-52s, Prince, and Rod Stewart. He spoke Spanish because he grew up in Argentina which was the tipping point that got him the job. In 1989 he was hired as a publicist in the International department at Warner Brothers Records. He got an internship at Wing/ Polygram Records where he eventually got a job in the mailroom. He went to University of Michigan for his bachelors degree and University of Southern California for his Masters in Communications Management ( Songwriter Universe, Dale Kawashima).ĭuring graduate school was where his music executive climb began. Kiersenbaum is one of the few music executives I have discovered so far that has finished school. This allowed him to hone his skills as a negotiator at a young age as well as meet people in the industry at a personal level. From there he started bands in high school and college where he was not only writing songs, but producing and mixing their work as well as being the manager of the band that dealt with the club promotors.
Since his mother was a piano player he began lessons at eight years old and at ten he started to learn music theory and began songwriting. Ten years ago, Martin Kierszenbaum started Cherrytree under the Interscope-Geffen-A&M umbrella at Universal Music Group, but it was a long road getting there. “A mom and pop shop in a department store.” That is the way Feist describes Cherrytree Records.
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